Books can be advertised through trailers just like movies. But, can a book trailer help with the sales of the book? It sure can. For my book “Arboregal, the Lorn Tree” http://arboregal.com I developed the following book trailer:
http://www.youtube.com/embed/T9IHGneomBY
Question is how do you develop a book trailer? The following is a description about how I developed my book trailer and the steps involved. This could help anyone with the inclination and time. This blog is about how to do it yourself.
Tip: if you’re not an expert in all the details described below, search the Internet on “How to” and there is a plethora of good info about all the steps I’m describing.
Before you start, you must plan the book trailer content. Don’t forget the hook for your story. For inspiration, view my book trailer, as one example http://www.youtube.com/embed/T9IHGneomBY
or search for many other trailers that are available on the Internet.
Unlike movies, which have an abundant source of images and sounds, books have only silent words, which must be converted into captivating images and sounds. In essence, a book trailer becomes the audio-visual back-cover description of the book.
In case of my book, “Arboregal, the Lorn Tree” I painted several oil paintings with sceneries from the book. Since the story happens in a giant tree, the paintings of the cottages provide an idyllic and charming feeling as shown here: http://fineartamerica.com/art/all/sandru/all the pictures of my painting became the images for the book trailer. You too must create images, be that drawings, pictures or videos, and above all, they must be captivating.
To have the greatest impact a trailer must have sound, such as spoken voice, or music, or other audio effects. Besides being an artist, I am a composer as well. In my book, I included the lyrics from two of my songs, “Up in the Lorn Tree” and “I am lonesome.” The melody of these two songs suited the mood of the trailer perfectly. “Up in the Lorn Tree” tune is a happy, folksy, woodsy flute piece to denote the rural/arboreal life of the Lorn people that dwell in this tree. “I am lonesome” tune is a dark and sad strings piece that imparts a feeling of danger and forlornness caused by the evil Hellferata and her son, Dracu Mort.
Book trailers can be developed by using a variety of tools. I used Power Point, and here are the steps I took once I had all the material and the outline in place.
- Start with a Power Point Presentation. I laid out the slides to fit my outline.
- Go to Slide Show, and Custom Animation. If you haven’t used this feature before you’ll have to do some learning, trial and experimentation, but it’s fun.
- Add sound, but only after you are happy on how the images are sequenced, timed, and presented. You may have to adjust the timing for the images to coincide with the sound. Now you have a PP slide presentation.
- To convert the slides into a ready to play presentation, you’ll need to convert the PP extension from .ppt to .pps. In this way, the trailer can be attached to an e-mail and is readily playable. However, beware that PP imbeds only .wav sound, and this format is very large. You can use MP3, but it has to be in the same folder.
- Youtube is the place to show your trailer. You will need to convert the PP presentation to video. I used Moyea PPT to Video converter. It was easy.
- Signup on Youtube, it belongs to Google, and load your video. Caution: be careful what tags you place on your video. If you write YA Fantasy as I do, do not use the word “fantasy” in your tag, your video will end up in the wrong video “neighborhood.”
And that’s it. Six easy steps, maybe, and a lot of time. Is it worth the effort? For my book, “Arboregal, the Lorn Tree” ( http://www.amazon.com/Arboregal-Lorn-Tree-Dumitru-Sandru/dp/0983669503/ref=sr_1_1?ie=UTF8&qid=1320426562&sr=8-1 ) the answer is YES.
In case you missed the trailer here the link again
http://www.youtube.com/embed/T9IHGneomBY
Have fun, and sell lots of books!